March 14, 2019
Earlier this month IBSA Manufacturing attended two panel discussions for Melbourne Fashion Festival, The Journey to Digital Transformation in Fashion, and Future Fashion: is it a stitch up?
The Virgin Australia Melbourne Fashion Festival (VAMFF) is an annual celebration of fashion, arts and creative ideas and is the country’s largest consumer fashion event including world-class runway shows featuring Australia’s established and emerging designers, state-of-the-art production, beauty workshops, retail events, industry seminars, forums and live entertainment.
The Journey to Digital Transformation in Fashion
Digital technologies are transforming every step of the fashion value chain from sourcing, distribution, logistics, store operations and customer experiences. With many Australian fashion businesses taking a wait and see approach to the digital world the panel of accomplished Designers and Communications Managers at this event discussed their experiences in implementing digital changes to their businesses.
Insights from panel members included how to keep the next generation of consumers connected using social media along with accessing and analysing big data to understand buying trends and preferences. Although online shopping has made some inroads into their market share, the key message from this group was that consumers still wanted to experience clothing and still expected a human connection in the buying experience.
Future Fashion – is it a stitch up?
Earlier this month IBSA Manufacturing was present at a panel discussion for Melbourne Fashion Week, which featured several fashion labels in conversation, including Kim Pearce and Kath Davis (founders of The Possibility Project), Marnie Goding (Creative Director at ELK), and Karina Seljak (co-founder of the Seljak Brand) to discuss the current trends of the industry, and how we can help re-imagine fashion to promote what’s valuable.
Some key messages were around how circularity and closed loop production business models are on the rise, and are the next logical step in the sustainability journey. Ethical sourcing was identified as being critical for the industry, and sustainability is seen as more than just a passing ‘feel good’ fad. At a grass roots level, there is now a greater awareness and support for recycling, sharing, and reusing textiles and clothing through op-shopping and events.